TIP #1: Words are powerful; but some words are more powerful than others.
Advertisement copy is not about the product.
So what is Advertising Copy
about?
There's an old saying we have all probably heard of: "If it walks like
a duck and quacks like a duck, it must be a duck." Anik Singal's ebook
"High-Conversion Copywriting Secrets", is designed to educate and help you to
successfully write great advertising sales copy which leads to......you guessed
it!.....SALES!
Well, as Anik says 鈥?鈥渁dvertising is like a duck. People can
hear the 鈥渜uack鈥?of a tricky sales pitch a mile away!鈥?br /> So if you would
like to make your conversions as good as possible, you need to "disguise" that
鈥渁dvertising duck鈥?as helpful, relevant, beneficial information, that will help
your customers (or browsers) to solve or avoid certain problems, and lead a
better life. Remember 鈥?advertising copy is not about the product.
If each
word of your copy writing has the look and feel of sincere information, your
browsers will buy from you and possibly come back for more. People can sense
hype or the "hard sell" instantly. They say they hate advertising - but they
just love information! "It isn't an advertisement, they think. It's
information!"
TIP #2: So...how do you get people to actually read what
you've written?
You cannot force people to read. If they don't read your
copy, they will not buy your product. It's as simple as that. So you have to
make browsers want to actually read your copy - and the headline is the first,
last, best, and ONLY opportunity you have to achieve this.
For example:
"How to learn Copy Writing" versus "Kick start your online sales with these
proven Copy Writing Techniques!" ..... OR something like:
鈥淎dvertising Copy
Made Easy鈥?versus 鈥淵ou Can Now Write Advertising Copy Just Like A Pro And Get
Buyers Knocking Down Your Door!鈥?..........Which heading would make you read
on?
TIP #3: How to disguise a product promotion email.
Writing
emails can be daunting but I found some great advice in this ebook. Be friendly,
sincere and give them information! No hype, no over-kill about the product and
telling them to buy, buy, buy! We all get inundated with emails offering this,
that and the other. Wouldn鈥檛 it be nice to receive an email that is informative,
helpful and not pushing for us to buy it before time runs out!
In this
ebook, Anik discusses various copywriting scenarios like copywriting for selling
affiliate products, copywriting for up-selling a product, copywriting for
persuading people to opt in to your newsletter, and more.
Of course,
these tips are just the tip of the iceberg. "High-Conversion Copywriting
Secrets", is a complete guide that builds your knowledge, skills and
understanding of copy writing. It can save you hours upon hours of frustration
and it can help you to avoid those common errors that produce poor sales
results.
This ebook will give you all the tips and tricks you need to
become a successful copy writer.
Remember: "A great heading makes the person
actually read your copy" and "You sell the information not the product"......
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