Ezine Advertising is, in my estimation, one of the the most extensive
ways of sending traffic to any web site you desire and is exceedingly cost
effective as many adverts are free of charge or inexpensive. Yet, for a number
of reasons most internet marketers overlook their importance and
value.
An Ezine can be described as an "online magazine" or an "electronic magazine" and are an evolution of the standard paper magazines where business's can advertise, often at significant expense! An Ezine publisher will ,(like a magazine) charge various rates depending on where the the advert is placed for example; Top Sponsor Ads like the first page of a conventional magazine, Middle Ads like the center pages etc. The difference is in the cost, since all Ezines are sent out in email format therefore saving considerably on the production, distribution,and marketing outlay associated with traditional magazine advertising.
The greatest benefit of Ezine advertising to any online business, is that it can drive really "targeted traffic" to your web site. This is because the Ezine is sent to a "subscribed" applicant base i.E the subscriber has "asked" to be sent information about the products or services you are marketing. This also deals with any "spam" issues too, when marketing your venture.
It is also worth remembering, that, many folks struggle online because they do not have a first-rate "list" to market to. The great benefit of Ezine's is that you are using the publishers list to promote to!
If you are considering using Ezine advertising for your online business i would recommend you join "The Directory of Ezines" . For a one off modest fee you can purchase a lifetimes membership of the Directory which gives you access to 100's of Ezine publishers listed by the specific topics or area's they cover. There are many other benefits of membership, together with down-to-earth and straightforward advice on marketing, free advertising , circulating articles via Ezines and plenty more.
As a successful internet mentor with YourNetBiz, I actively promote the benefit of Ezine Advertising with my group as a proven cost effective instrument for driving quality, targeted traffic to any web site whether it be private or affiliate. I can suggest that if anyone is having any challenges with getting traffic to their web site's or own a small list, they consider a program of Ezine advertising in their online marketing campaign.
An Ezine can be described as an "online magazine" or an "electronic magazine" and are an evolution of the standard paper magazines where business's can advertise, often at significant expense! An Ezine publisher will ,(like a magazine) charge various rates depending on where the the advert is placed for example; Top Sponsor Ads like the first page of a conventional magazine, Middle Ads like the center pages etc. The difference is in the cost, since all Ezines are sent out in email format therefore saving considerably on the production, distribution,and marketing outlay associated with traditional magazine advertising.
The greatest benefit of Ezine advertising to any online business, is that it can drive really "targeted traffic" to your web site. This is because the Ezine is sent to a "subscribed" applicant base i.E the subscriber has "asked" to be sent information about the products or services you are marketing. This also deals with any "spam" issues too, when marketing your venture.
It is also worth remembering, that, many folks struggle online because they do not have a first-rate "list" to market to. The great benefit of Ezine's is that you are using the publishers list to promote to!
If you are considering using Ezine advertising for your online business i would recommend you join "The Directory of Ezines" . For a one off modest fee you can purchase a lifetimes membership of the Directory which gives you access to 100's of Ezine publishers listed by the specific topics or area's they cover. There are many other benefits of membership, together with down-to-earth and straightforward advice on marketing, free advertising , circulating articles via Ezines and plenty more.
As a successful internet mentor with YourNetBiz, I actively promote the benefit of Ezine Advertising with my group as a proven cost effective instrument for driving quality, targeted traffic to any web site whether it be private or affiliate. I can suggest that if anyone is having any challenges with getting traffic to their web site's or own a small list, they consider a program of Ezine advertising in their online marketing campaign.
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