and time to sell that particular product, or that he can't "give
it away," let alone sell it. Suppliers who operate for you
orders, generally derive most of their income from the sale of
these initial "required" inventories. Always investigate and
check out the saleability before you buy anything more than just
a single sample.
Selling your reports depends on your advertising. You have to get
the word out that you have "money-making information" available
for sale. Start out small by using short classified type ads.
Look at how the established mail order report sellers are doing
it, and copy their methods. Do not copy their ads--instead, use
them as idea stimulators for your own original copy. Place an ad
in one of the largest circulation publications you can find, then
use the money that comes in from the first ad to place similar
ads in three or four other publications.
One of the insider secrets of the mail order business is in
multiplying your advertising exposure. This means simply that you
start with an ad in one publication, and from there, expand your
exposure by advertising in more publications. Be patient, and
wait for the returns from your current ads, then use that money
to increase the number of people who will have a chance to see
your ad. It's as simple as that, and it works every time. Try it
and see for yourself.
All of this means as you are getting started with a new mail
order business, you have to reinvest all your business income
back into the business. To do otherwise is a straight line to
business failure.
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